State Auto Labs brings together investment and insurance expertise to grow innovations that are reinventing the insurance industry.

In collaboration with Rev1 Ventures, State Auto Labs connects startups with capital, technologists and insurance industry experts. Our objective is to identify, become early adopters of and invest in transformative technologies and solutions.


Supporting our industry’s transformation by investing in – and serving as first customers for – disruptive startups in these areas:


Innovations that connect, collect and communicate with people, vehicles, offices and homes including Internet of Things (IOT), sensors, telematics and wearables.


Enabling technologies to enhance both traditional and emerging channels, as well as new models to improve customer service and value to policyholders.


Data-driven innovations to improve analytics and decision making, such as machine learning and artificial intelligence, and tapping into new sources of data from our increasingly connected world.

Products/Operational Solutions

Improvements to anticipate the changing needs of our customers and tap into new markets such as the sharing economy, insurance on demand and the reinvention of claims.



The only all-in-one reality capture system that gives you realistic,
interactive 3D and VR experiences that feel as real as being there.


The provider of the most accurate and up-to-date property data for insurers and reinsurers.


Kim Garland

Managing Director
State Auto Labs

Haley Smith

State Auto Labs

Tom Walker

Rev1 Ventures

Ryan Helon

EVP, Investment Funds
Rev1 Ventures

Wayne Embree

EVP, Investments & Venture Acceleration
Rev1 Ventures

Michael Kindrat-Pratt

Senior Director, State Auto Labs Fund
Rev1 Ventures


XL Innovate leads $17m financing for AI-driven Cape Analytics

Intelligent Insurer, June 25, 2018

Cape Analytics nabs $17 mln

PE Hub, June 21, 2018

Cape Analytics Raises $17M in Series B Funding

FINSMES, June 21, 2018

Cape Analytics raises $17 million to grow its AI and aerial imagery platform for insurance companies

VentureBeat, June 21, 2018

VR Scanning Company Matterport Gets New Investment

VR Focus, May 3, 2018

State Auto Venture Fund Backs 3-D Printing Startup

Insurance Journal, May 3, 2018

State Auto’s VC Investment Fund Starts With Matterport and Its 3-D Imaging Tech

Carrier Management, May 2, 2018

State Auto's Innovation Arm Makes First Investment

Columbus Dispatch, May 2, 2018

Matterport Receives Investment from State Auto Labs Fund

FINSMES, May 1, 2018

State Auto invests in tech firm Matterport

The Insurance Insider, May 1, 2018

State Auto Labs Fund Invests in Matterport

PR Newswire, May 1, 2018

Podcast: How State Auto found the right innovation balance

Digital Insurance, April 14, 2018

Insurtech Startup? Three Lessons from Insuretech Connect

Beyond the Pitch, October 5, 2017

State Auto Labs and Rev1 Ventures Launch $25M Insurtech Venture Capital Fund

FINSMES, September 28, 2017

Insurer launches $25 million fund to support innovation

Insurance Business, September 27, 2016

Another US insurer launches VC fund to target insurtech

Intelligent Insurer, September 27, 2017

State Auto launches $25 million venture fund for insurtech

Digital Insurance, September 26, 2017

State Auto to invest $25 million, work with Rev1 Ventures on insurance innovation

The Columbus Dispatch, September 26, 2017

Term Sheet — Tuesday, September 26

Fortune, September 26, 2017

State Auto in Ohio creates $25 mln corporate fund to invest in fintech, insurtech

PE Hub, September 26, 2017

State Auto creates $25 million VC fund to invest in financial and insurance technology

Columbus Business First, September 26, 2017

State Auto sets up InsurTech venture lab with $25mn

Insurance Insider, September 26, 2017

State Auto Labs Launches $25 Million Innovation Venture Fund

Insurance Journal, September 26, 2017

State Auto Financial Announces Personal, Commercial Lines Leadership Changes

Global Newswire, September 5, 2017